CloudKitchens Paid Marketing Management
Develop, optimize, and manage budgets for Meta Ads, Google Search Ads, TikTok Ads, and Affiliate Marketing Campaigns
Meta Ads
Manage $180,000 monthly budget through lead gen campaigns
6 month performance highlight (Jan-Jun vs Jul-Dec 2023):
4.5X the total lead volume: increased the monthly lead volume from an average of 1.5k to an average of 4.5k
5% decrease in Cost Per Lead (from $34 to $32)
34% increase in Click Through Rate (.62% to .84%)
Overall conversion rate of 9.3%
Manage $207,000 monthly budget through lead gen campaigns
6 month performance highlight (Jan-Jun vs Jul-Dec 2023):
Saw a 59% increase in lead volume from top performing campaigns which allowed us to shed the fat and turn off our lowest performing campaign while keeping overall lead volume consistent (~2k leads per month on avg)
Consistent Cost Per Lead at an average of $51 (below target CPA of $70)
19% cheaper CPM (cost per 1k impressions)
Google Ads
TikTok Ads
Launched 7 campaigns in top priority cities with a monthly budget of $18,000
Generating 7% of total paid leads on average
Cost Per Lead 20% below goal ($40 vs $50)
Landing Page Optimization Results
Manage weekly landing page experiments to optimize for conversion rates. By testing different modules, minimizing text, improving design, etc. I increased mobile AMP landing page conversion rate by 50% (8% to 12%) and desktop landing page conversion rate by 20% (25% to 30%).
Increasing conversion rates has helped us to decrease CPL across all paid channels.
Lead Form Optimization
Manage weekly lead form experiments to improve form completion rate, which helps to improve overall conversion rate. By optimizing the form for format, question copy, question order, and conversational flow, I increased completion rate by 7% (41% to 44%).
